Q1 2021 Horror Game Performance on iOS in the UK: Top 5 Apps Analyzed

As the first quarter of 2021 has ended, we at Sensor Tower have taken a closer look at the performance of top horror games on the iOS platform in the United Kingdom. Here's how the top 5 contenders fared.

Identity V by NetEase Games showed a fluctuating revenue trend, peaking at around $49K in the last week of March. The game's downloads saw a decline from roughly 1.4K in the last week of December to 862 in the last week of March, while weekly active users hovered around 9K by the end of the quarter.

Hello Neighbor from tinyBuild LLC experienced a revenue of approximately $3K in the last week of March, with its downloads decreasing from around 9.4K to 6.1K in the same period. The game's active users showed a decreasing trend as well, from about 35K in late December to 25.6K by the end of March.

Five Nights at Freddy's, developed by Clickteam, LLC, had a modest revenue trend with the last week of March bringing in around $2.1K. The game's downloads dipped from 967 to 428, and weekly active users ended the quarter at approximately 2.7K.

Five Nights at Freddy's AR by Illumix, Inc. saw its revenue grow to about $3.3K in the last week of March. Downloads for the game remained relatively stable, ending at 3.3K, while weekly active users saw an increase to nearly 10K in the last week of March.

Lastly, Ultimate Custom Night from Clickteam, LLC, showed a rise in revenue to $1.3K in the final week of March. The downloads for the game showed a small increase from 563 in late December to 303 in late March, with weekly active users reaching 1.7K at the quarter's end.

For more in-depth insights and detailed app performance data, Sensor Tower's platform remains an invaluable resource for industry analysis and competitive benchmarking.